Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for. Confessions of an Advertising Man (David Ogilvy) — Summaries: EP An advertising agency first has to hunt for whichever customers it can. 1-Sentence-Summary: Confessions Of An Advertising Man is the marketing bible of the 60s, written by “the father of advertising,” David Ogilvy.
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A candid, down to earth how-to-do quality business with integrity and honesty.
It’s also fascinating how Ogilvy’s background in direct draws some very interesting confesions with digital. A combination of mouth-watering photographs and specific instructions has brought the best results for British, American and Puerto Rican tourism.
About David Ogilvy David Ogilvyreferred to in by Time as”the most sought-after wizard in today’s advertising industry,” is considered to have been one of the dominant thinkersin the field.
I recommend the chapter on how to be a good client confesssions anybody responsible for outsourcing part of their business operations. How to be the leading man in an agency, how to behave with clients to get accounts sometimesetc They always seem to respect the expertise of their colleagues. Goodreads helps you keep track of books you want to read.
They forget the small habits that allowed them to grow. Ogilvy’s career with Aga Cookers was astonishing. Please help improve this article by adding citations to reliable sources.
Confessions of an Advertising Man – David Ogilvy – Google Books
Available in bitesize text and audio, the app makes it easier than ever to find time to read. For extra fun, pretend Roger Sterling is reading it aloud to you. New to Advertising, Interested in Advertising, Copywriters. Quotes from Confessions of an If you don’t enjoy what you are doing, I beg you davic find another job I took it in small doses, like a thousand commercials compacted into one book.
Confessions Of An Advertising Man
Retrieved from ” https: Ten minutes after crossing a potential hire’s A candid, down to earth how-to-do quality business with integrity and honesty. Still, Ogilvy’s personality makes it a fun read, and it will always be essential reading if you’re in the advertising business. By continuing, you agree to our Terms of Service.
All those basics that are over looked from time to time are covered concisely here.
Not as applicable as it was, say, 50 years ago, but there are some quality nuggets of advice lurking within these pages. Ten minutes after crossing a potential hire’s threshold I can tell he has a richly furnished mind, what kind of taste he has, and whether he is happy enough to sustain pressure.
Sep cconfessions, Monica rated it did not like it.
Confessions of an Advertising Man
Since advertising is my field, I took some practical pointers from this book, and also heard some of my own instincts confirmed you have to love or clients like family, buy adveritsing products, etc. But you will not. This book is fascinating on many levels. The head of an agency has so much on his plate he is apt to see his clients only at times of crisis. It should rivet the reader’s attention on the product.
Confessions of an Advertising Man by David Ogilvy
The perfect blend of style, experience, and research, this book presents the essential qualities of advertising, both the personal, practical, and formal.
Visit our Beautiful Books page and find lovely books for advertsiing, photography lovers and more. Views Read Edit View history.
And read his stories about counseling clients to find out how to serve best interests.
Or sign in with your social account. Jul 21, Marc rated it liked it Recommends it for: Published August 1st by Southbank Publishing first published Charming from a s perspective; quaint by today’s standards. Discover by category See recently added titles See popular titles. Advertisihg this allows him to do is to set out his wares and talk about the integrity, talent and business understanding that he could bring to the table.
Took it with me across Europe and couldn’t put it down.